🎬 Cannes Lions Has Officially Begun—Here’s Your Day 1 Download
The Palais is open. The mics are live. And the marketing world’s biggest stage is ready to roar.
Welcome to Day One of Cannes Lions 2025. As the Croisette buzzes with agency catch-ups, creative premieres, and rooftop meetups, we’re here to help you zero in on what matters—fast.
Whether you’re badge-in-hand or following from your desk, Unofficially Cannes Lions will bring you the best of the week—bold sessions, sharp minds, standout work—and why it all matters.
🎯 This Morning’s Watchlist
13:00–13:30 | ‘Croisette Confidential’ Tour
Creators Rooftop — Kick off with Rob Mayhew’s cheeky insider walk through Cannes: “the walking tour everyone will be talking about” — insider tips, key spots, and prime networking routes
11:45–12:15 | Mastering the Pitch: From Agency to Creator
Creators Rooftop — Charlotte Stavrou (Founder & CEO, SevenSix) digs into the evolving dynamics of pitching—whether it's agencies to clients or creators to brands .
Coming up later
CMOs in the Spotlight (all week): Start today at 10:30 AM on the Rotonde Stage with Mars, Amazon, Novartis — heavy hitters dissecting strategy, growth, and storytelling (from official programme).
The SevenSix Influencer Pay Report: Also features Charlotte Stavrou with key analysis on equity in influencer pricing
🧭 Cannes Survival Guide
Packed days, late nights, non-stop networking—Digiday’s coverage nails it: Cannes is a marathon and a festival. Here’s how to survive and thrive:
“The festival is as much about stamina as it is about lavish award ceremonies and late nights at the Gutter Bar.”
“You can probably judge the state of the ad tech market by the size of the yachts…”
Top tips to pace yourself:
Hydration is key. Carry a refillable water bottle—you’ll thank yourself after the rosé begins.
Dodge the yacht trap. They’re fun—but time and productivity sinks can come with rosé-fueled invites.
Plan your week in halves. Tech and ad-tech heavy at the start—creativity and awards roll in later.
Block recovery time. Even a 30-minute walk or quiet break by the sea can reset your energy and focus.
📊 Fospha is Live: Measurement & Impact in Focus
Today’s content isn’t just creative—it’s accountable. Fospha is tuned into:
Pitch ROI: What’s the measurement language of successful pitches?
Creator economics: How do you quantify equity, fairness, and deal success?
Real measurement stories: We’ll surface early examples in partner interviews and the B2B summit.
Expect Fospha Hot Takes in today’s updates and across ClickZ socials.
📲 Like what you’re seeing?
🌟 Today’s Must-Visit Spots
No pass to the Palais? No problem. For buzzy moments off-site:
Sport Beach (Stagwell) — the intersection of sport, culture, and creative trends
Pinterest Mani Fest — real-world engagement meets design storytelling
Canva Creators Cabana — Meet creators, hear expert talks (including on influencer pay and equity).
📩 Stay Close. Think Smarter. Move Faster.
Cannes Lions is finally here—and the noise is real. We’ll help you make sense of it.
Let’s make this week count.
Unofficially Cannes Lions Team
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